Research & Development

30% of Expenditure of Joiha is used for re-investing into researching new products which has good quality and to be more eco-friendly.

Fine Art Design

To optimize products is not only about beautiful appearance but also convenience. That additionally needs to bring customer effectiveness and be packaged in the simplest design. 

Product Quality

Select high-standard items
Say “No” to toxic chemicals to human beings
Products have durability
Those are Joiha’s first priorities